Learning & Development professionals must create awareness to impact today’s learner sustainably. Just like content marketers do, they need innovative tactics to conquer the “distraction” problem that looms over contemporary workplaces.

Today, marketing and L&D departments share the same side of the table, both searching for ideal engagement strategies. Because L&D professionals and marketers have similar goals, they can adopt each other’s tools. In other words, L&D specialists have a wealth of possibilities waiting for them in the world of digital content marketing. So, how do L&D professionals best benefit from Content Marketing strategies?

Here are 10 tips on how to implement your L&D marketing strategy: