Engagement in Large Corporations - The Vibons Blog

Engagement in Large Corporations

By Team Vibons, China Gorman   |    3 min read

Engagement in Large Corporations

By Team Vibons, China Gorman
 3 min read

Engagement - US census records show that there are 17.401 companies who employs more than minimum 1.500 employees. How should giant corporations like Wal-Mart should deliver firm specific information to its employees? What are the best practices to engage them?

Engaging employees is top of mind for most leaders in today’s hyper competitive talent landscape. Designing and communicating your culture, your values, and your EVP (Employer Value Proposition) to the marketplace, to your talent pool, as well as to your employees has never been more important. The stakes are high: employee retention, organization performance (growth, profitability, innovation, share price), and the ability to attract needed new talent – all rest on the ability to communicate your organization’s value to all of its stakeholders. 

Transparency, a cultural value that has finally worked its way into the mainstream of modern employer behavior, requires more frequent communication through increasingly varied channels. Gone are the days when an all-employee memo from the CEO sufficed. Today, communication strategies include thinking about the channels almost as much as the messages themselves. With Millennials making up more than 50% of the workforce, memos sent via email don’t even begin to reach their intended audiences. 

“Snackable” content delivered via video to mobile devices; messages sent via Instagram; the use of Slack or Spark for team communication; the ubiquity of texting in the corporate environment – all of these require message management and discipline to ensure that communication actually happens. That is, that corporate messaging is received by employees and connected with in a way that assures the messages are understood. 

And these messages must be created in such a way that they reaffirm the organization’s values and EVP while engaging the ever-shortening span of attention of the recipients. Many organizations are utilizing the double whammy of mobile and video. Most employees have mobile technology at their fingertips 24/7. And everyone watches video (5 billion YouTube videos are watched every day). Replacing the dry, “corporate speak” memos from HQ, HR, IT – or any of the other corporate groups that need to communication with employees – with short, simple videos easily accessed via mobile devices has changed the internal corporate communication game. 

Organizations rethinking their internal corporate communication styles, content and channels are finding that they reach their intended audiences more frequently, with greater success – and sometimes with much less cost. No more brochures, no more bulk mail. Quick video messages from the CEO, the CHRO, the CFO have a much broader impact than the memos of old. The messages may be the same, but the language and the delivery mechanisms are new and much more engaging. 

If you aren’t rethinking the “how” of your internal corporate communication, you’re probably not reaching the “who” you hope to reach. Whether you create a full-blown video studio or use the camera on your mobile phone, chances are that your shorter, more personal messages will actually be received and the information understood. No one is reading your internal corporate messages any more. It’s time to step up to the plate and take a swing at more effective

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